CBS News Anchor Walter Kronkite showcased his talents as one of the finest reporters in television history during his coverage of the JFK assassination. He confidently reported what he knew in clear and concise language. He remained calm and composed during a stressful situation and reinforced his own credibility by correcting his report as new information came in. Kronkite turned a bit emotional towards the end of the broadcast, but he wiped a tear, pulled himself together and kept the report rolling. 

NBC failed miserably in their broadcast following the JFK assassination. Most of the information NBC had came through an on-air phone call from an unnamed source who was never introduced or accredited, calling into question the reliability of the information. NBC reporters fumbled with unfamiliar equipment and had trouble distinguishing what reports were or weren't confirmed. 

I learned one major thing through watching these reports: never broadcast unprepared.